McDonalds and Burger King: Americans are Broke, $5 Menu Coming Up

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McDonald's in Connecticut Goes Viral For Astronomical Prices | Entrepreneur

A recent trend of mega corporations rolling back prices and reintroducing deals has emerged. Whether this is potentially due to pressure from the White House ahead of elections or, as Goldman pointed out, “Consumer caution mounts as cracks in resilience theme emerge,” there’s growing evidence that working poor consumers are struggling in the era of failed Bidenomics.

About two weeks ago, after three years of ‘McFlation‘ that sent the price of combo meals as high as $18, McDonald’s weighed on new plans to reintroduce $5 combo meal deals. The report, initially from Bloomberg, specified the deal could include a McChicken or a McDouble, fries, and a drink. 

Elsewhere, Walmart, Target, and Aldi have lowered prices on thousands of everyday items, including staple foods. This comes in response to a spending slowdown among cash-strapped working-poor consumers who are drowning in insurmountable credit card debt and drained personal savings amid elevated inflation.

The value war kicked off earlier this month as corporations strive to retain their customer base and prevent trade-downs or migrations to competitors. This is why McDonald’s meal deal push has prompted Burger King to offer a similar deal. 

Bloomberg reported that Burger King is preparing to launch a $5 meal deal. The deal will include the choice of one of three sandwiches with nuggets, fries, and a drink. Franchisees approved the deal in April.